George Strait is helping Wranglers promote their product. The country star is featured in a new commercials for the jeans company.
The 30-second spot features Strait playing a guitar, riding a horse, and tossing a lasso. The spot, titled "Long Live Cowboys," also includes images of Trevor Brazile, a ten-time World Champion All-Around Cowboy, and footage of George and Trevor riding and roping together.
Strait's music is also featured. His chart-topping hit "Here For A Good Time" serves as the ad's soundtrack.